Tag Archives: digital

Move CEO David Doctorow pushes back on anti-portal rhetoric

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The top executive at realtor.com’s parent company said agents remain essential customers for listing portals, even as companies offer services to buyers and sellers. Continue reading →

How technology has shaped multifamily marketing

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Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading →

Create a brand that brings in your dream clients

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Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading →

What’s the best digital marketing strategy for you?

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading →

We asked, they answered. Here are the 5 things top agents want from technology in 2020

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As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading →

Introducing Cash Close by HomeLight: The product every home seller needs

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While the past decade in real estate has seen technology innovation around the initial steps in the real estate journey, — such as finding an agent you can trust or having access to thousands of property listings at your fingertips — the mechanics of t… Continue reading →

The 3 universal truths of real estate marketing

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With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading →

Endpoint gets feedback from the most important person: the consumer

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Allen Hsu has purchased three homes, so he knows from experience that there is a lot that goes into the closing process. Closings involve multiple decision-makers, duplicate requests for information, and processes that are often unfamiliar to consumers. Continue reading →

The all-in-one solution vs. best-in-class: A head-to-head comparison

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading →