That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

4 tips for hooking buyers with your listing video

There are so many tools and strategies agents can take advantage of when it comes to listing videos. “Million Dollar Listing Los Angeles” stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more… Continue reading

Vast majority of real estate listings lack good visuals: Study

Most U.S. listings don’t include a virtual tour or floor plan and don’t use best practices in professional photography, according to a new study released Thursday. Continue reading

How technology has shaped multifamily marketing

Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading

BoxBrownie to cut prices amid COVID-fueled surge in business

The company said that interest in its virtual staging services has surged during the lockdown mandates of the past year. Continue reading

3D tours are much more than a marketing tool. This company proves it

UiMeet3D offers integration of Video Conference technology with 3D tours utilizes the cameras on a user’s phone or computer to allow for a live guided tour from anywhere in the world. Continue reading

How to elevate an online listing

In situations where buyers can’t visit homes in person and even agents may have limited access to the properties they’re marketing, how can luxury real estate listings provide a superior presentation online? Continue reading