Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
Property managers seeking to gain attention from a wider pool of renters in 2022 have an opportunity to double down on Google Business Profiles, a new study shows. Continue reading
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading
With the right ratings and reviews strategy in place, agents can ensure that their clients’ praise helps them to win more business from all four of these business sources. Continue reading
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don’t know where to start? Here are a few strategies to get your clients talking about you. Continue reading
From Zillow to Google to Yelp, finding out about businesses through the experiences of others has never been easier or more popular. Learn how to get as many reviews as possible here. Continue reading
This marketing platform solicits transaction reviews from clients to boost SEO, learn more about customers and advance marketing efforts. Continue reading
This online presence builder is a resource for real estate agents to augment their digital footprint through dynamic content management and business profile marketing. Continue reading
Step back, and ask yourself: Do I have a plan for getting more reviews this year? There’s a good chance you don’t, but fear not, it’s never too late to get started building a base of reviews and leveraging them to get more business. Here’s how. Continue reading