A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Too much noise on social media? 5 simple steps for cleaning it up

Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services… Continue reading

How to nurture ‘friends’ into lifetime clients

With consumers fueled by digital information, social media has perfectly positioned us to create relationships — beyond just a name in your database. And savvy agents can do it at an extremely high level in a relatively short time using only the tools … Continue reading

6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading

How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading

EMPWR Media doesn’t find leads, it multiplies them

This online presence builder is a resource for real estate agents to augment their digital footprint through dynamic content management and business profile marketing. Continue reading

How to master Facebook Live for real estate

Facebook Live videos are being watched six times more than regular videos and are commented on 10 times more. So, it’s time to do more than just pay attention to Facebook Live — it’s time to implement now. The future of your business depends on it. Continue reading