Why should I talk about personal stuff on Instagram?

This week, Sue “Pinky” Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business. Continue reading

What’s the difference between an Instagram Story and a Reel?

This week, Sue “Pinky” Benson explains the difference between Instagram’s Reels and Stories features. Hint: They’re nothing alike. Continue reading

Threads: First impressions of summer’s hottest social network

Trainer Rachael Hite shares her first impressions of Meta’s latest new social app. Will this kill Twitter? Do you need to add this to your business marketing strategy. We are in a new frontier of digital communication. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

7 tech tools I regret not using sooner

We live in an incredible time, where technology and tools provide unique opportunities for us to increase the efficiency of our businesses. If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scal… Continue reading

5 time-saving social media tools real estate agents need in 2023

There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura Viñalet put together this list of time-saving social media tools for agents. Continue reading

7 underutilized tech tools that’ll make you look like a top producer

These underrated apps and tools can make you look seemingly flawless as you juggle the many aspects of your business with ease, Jimmy Burgess says. Continue reading

Why real estate offers the biggest opportunity to new tech companies

It’s no secret that startups are risky business, but the real estate industry has a tradition of holding the door open for new tech. Expert Georg Chmiel weighs in on how this means big opportunities for burgeoning companies looking to make an impact. Continue reading

Selling the truly smart home: Seven key concepts

Tech is taking over design in the luxury market, according to Realtor and tech expert Brandon Doyle. Tour this smart home to see what you’ve been missing. Continue reading

‘Online reviews don’t matter’: 5 marketing myths debunked

Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading