Traffic data is the weapon of choice as portal wars heat up ahead of Q3

Ahead of Q3 earnings, Inman took a dive into the top five real estate portals’ traffic data. Zillow still leads the pack, but stiff competition has emerged from old — and new — industry entrants. Continue reading

‘Online reviews don’t matter’: 5 marketing myths debunked

Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading