Motto Mortgage partners with SOCi for online reputation management

The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients. Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

8 tips for dealing with unhappy real estate clients

Experienced professionals know that in a conflict, whose fault it is doesn’t matter. What does matter is how you soothe the client’s hurt feelings, win back their trust, and secure both their ongoing business and your company’s good reputation. Here ar… Continue reading

10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading

How Google Alerts can help you stay on top of your business

Whether you use it for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are an invaluable tool. Here are a few creative ways to use this powerful tool. Continue reading

5 online tools for keeping tabs on your reputation

Every individual and business should be aware of what is being said about them online — but the internet is so vast, you might need a little help knowing how or where to begin. Here are five online tools every real estate agent can use to monitor their… Continue reading

Outbound Engine launches new updated lead-gen apps for mobile

The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their deskt… Continue reading

EMPWR Media doesn’t find leads, it multiplies them

This online presence builder is a resource for real estate agents to augment their digital footprint through dynamic content management and business profile marketing. Continue reading