11 realities that make today’s market spookier than ever

From clients who ghost you to security concerns and more, the ever-changing real estate industry can be a pretty scary place. Broker Cara Ameer lays out some of the things you need to watch out for now. Continue reading

How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading

Are things feeling off? How to reset expectations with a client mid-relationship

Some of your clients may have started their transaction in a market that’s different from the one we’re in now. Stan Ponte offers advice for having important conversations and providing timely information to successfully reset client expectations. Continue reading

Your local housing market is complicated. Know your numbers, and use your words

Understanding local real estate data can separate the pros from the wannabes. Teresa Boardman explains how her evening bike ride turned into a lesson about the words consumers are hearing most about the market. Continue reading

Real estate agents should be ‘chief economists’ for their clients

Armed with knowledge of market trends, agents can earn sellers’ trust and have more leeway to set strategy, top brokers said at Inman Connect Now. Continue reading

How to convert leads so you’re eligible for exclusive lead networks

Even seasoned experts have difficulty navigating the viability of leads, whether they’re shared leads or exclusive leads. Industry analyst Chris Heller has some advice on how agents can qualify for an exclusive lead network. Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

5 habits of agents who effectively prospect the affluent (Part 2)

In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to take stock of your existing relationships and ide… Continue reading

Got your first celebrity client? 6 tips for making an impression

Helping celebrity clients find their dream homes can be tricky. What’s the right approach? How can you impress? Who’s the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business. Continue reading

Who is your client? 4 personality types to watch for

Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading