Your local housing market is complicated. Know your numbers, and use your words

Understanding local real estate data can separate the pros from the wannabes. Teresa Boardman explains how her evening bike ride turned into a lesson about the words consumers are hearing most about the market. Continue reading

3 proven tactics for overcoming the inventory shortage

Just by getting on the phone, you can generate new leads and build your own listing inventory. The business is that simple. The people who have the most conversations and go on the most appointments sell the most houses. Here are a few tips for making … Continue reading

5 ways experienced brokers can help new agents gain confidence

A new agent will be most successful when they approach every aspect of the job with confidence. As a leader, you can help rookies find their feet and grow that confidence by providing valuable advice, encouragement and motivation. Continue reading

4 things high-net-worth buyers want in an agent

With high prices come high expectations, so as a luxury real estate agent, you have to always bring your A-game and provide the highest level of service to your clients. Remember: They’re looking for the best of the best, and it’s your job to prove tha… Continue reading

Give clients a standout experience! 5 customer service must-do’s

Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here’s how you can ensure a positive and value-driven buying and selling experience. Continue reading

3 ways to dominate a neighborhood

Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading

5 tips for turning open house visitors into clients

An open house helps you build excitement about an available home, meet multiple prospects and leave a positive impression on the seller. But it’s also an opportunity to let all those inquiring homebuyers know that you’re a great fit if they need an age… Continue reading

Dear Marketing Mastermind: How can I use podcasts to generate leads?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re th… Continue reading

Want to rise above your competition? Try these 5 pro moves

In real estate, showcasing your professionalism is how you get business. It’s how you convince buyers and sellers to work with you over the plethora of other agents out there. What can you do to exhibit competence and display your skillset to past and … Continue reading