Finish the year on top with these 5 lead-gen strategies

The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these five pipeline-building strategies. Continue reading

How to use a multiple-offer mindset in every bidding scenario

Closing on a home takes effort, strategy and skill. Expert and team leader Tom Toole says that if the sizzling markets of the past two years have taught us anything, it’s this: never assume your offer is the only one. Continue reading

New agent advice that sticks and won’t leave you stuck

Many new agents are feeling stuck and do not have time to waste on methods that will not result in business that sticks. Team leader Tom Toole interviews Ted Clair, a new agent on his team about what matters most at the beginning of your career. Continue reading

The market is cooling. This top CEO has 3 tips to reignite your business

If the slower market has you discouraged, never fear. Coach Tom Toole has the best advice for agents looking to turn things around from Nick Bailey, CEO & President of RE/MAX International Continue reading

How to create the best video content with Jimmy Burgess

Stop overcomplicating the process of creating a video content strategy to market your business and your listings. Jimmy Burgess helps you get started with a video content strategy. Continue reading

Let’s talk: Nail the forgotten art of the buyer consult

Mastering the buyer’s consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact. Team leader Tom Toole offers a refresher on this important skill. Continue reading

What to do when a customer calls about a home that is sold

For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading

How to mix, match and mirror your client’s energy when things are not clicking

Relationship-building and effective communication are key to connecting with your clients and serving them effectively. When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open. Continue reading

Your unique service proposition differentiates you. Here’s how to communicate it effectively

Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading

Find hidden listings in your market with a CMA-a-day campaign

Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen. Continue reading