Still standing: Realtor resilience for challenging times

Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service. Continue reading

Ditch generic marketing: Convey your value with storytelling

Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading

The art of communicating value: Key strategies from top agents

Dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to transactions. Continue reading

3 tips to help budding brokers go from surviving to thriving

Getting your broker’s license is just the start of the story, broker-owner and educator Elisha Lopez writes. Here’s how to elevate your brokerage career to the highest heights. Continue reading

Your unique service proposition differentiates you. Here’s how to communicate it effectively

Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading

Keeping It Real: What is a unique value proposition?

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how your unique value proposition starts with finding your why.   Continue reading

How to stay competitive in a cooling market

As the market cools, there’ll be more and more competition for the same inventory. Here are six reminders on the fundamentals of finding your edge. Continue reading

How to find and use your unique value proposition

Your value is the worth you have to clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust. Here’s how to find and use yours. Continue reading