Still standing: Realtor resilience for challenging times

Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service. Continue reading

Ditch generic marketing: Convey your value with storytelling

Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading

The art of communicating value: Key strategies from top agents

Dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to transactions. Continue reading

Will uncertainty drive agents out? Maybe — but don’t let it be you

After the National Association of Realtor’s proposed settlement, Coldwell Banker Realty President and CEO Kamini Lane offers 3 tips for agents amid commission compression chaos. Continue reading

9 ways to define and communicate your brokerage’s value proposition

Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading

Pick up the phone! Top team leaders on making it in a hot market today

Renee Funk, Lance Lokan and Kris Lindahl said during Connect Now that teams should build themselves from within and keep in touch with their communities to stay afloat. Continue reading

How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading

How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading