Tag Archives: storytelling in real estate

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

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The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading →