The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading
The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading
David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading
Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine Continue reading
Coldwell Banker Chief Marketing Officer David Marine shares how collaborating with a network of 100,000 agents has led to building industry-leading technology products. Continue reading
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading
After six months of beta testing, Coldwell Banker on Thursday debuted the finalized versions of its new logo that will replace the well-known branding the company has used for decades. Continue reading
Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as tw… Continue reading