Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading

5 social media advertising strategies for the modern real estate pro

If you’ve not had any luck with advertising your listings on social media, it’s time to get your feet back in the water. Start implementing these five tips for creating social media ads that convert big. Continue reading