Tag Archives: metrics

‘You’re so vain’: The illusion created by vanity metrics

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Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya. Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

7 marketing metrics that matter most (and how to measure them)

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Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading →

4 metrics that matter: Daily tasks for greater agent productivity

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Everyone wants to make it through the market downturn, but without proper metrics, you may not measure up. CEO Adam Hergenrother says how you serve your clients matters. Here are four things you should be doing every day. Continue reading →