Consultant Diana Zaya writes that establishing a structured recruitment process, utilizing diverse sources for finding potential agents, and effectively communicating your brokerage’s value proposition, you can attract agents who are ready for change a… Continue reading
Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya. Continue reading
Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading
Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making. Continue reading
Ready to hook a few new recruits that will take your team to the next level? Expert Diana Zaya offers these tips to craft the perfect email template campaign that will showcase your brokerage’s best features Continue reading