Tag Archives: email marketing

These 5 keys can make or break your email delivery

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Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading →

Happy Grasshopper launches new consulting program for agents

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The year-long program includes one-on-one consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results. Continue reading →

How do you know if your email newsletter is getting results?

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In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading →

Happy Grasshopper eyes closing gift fix with Marigold & Grey deal

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Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company. Continue reading →

5 effective prospecting strategies to take you beyond cold calling

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Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading →

How to create an email newsletter that cuts through the noise 

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A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading →

Rezora latest marketing vendor to team with ChatGPT maker OpenAI

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Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement. Continue reading →

Constant Contact launches AI-fueled email marketing generator

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The marketing software company announced what it’s calling “the first” artificial intelligence-powered email and SMS marketing content generator for small businesses. Continue reading →

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →

Reach out and touch base with a 2023 email marketing plan

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Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading →