Happy Grasshopper launches new consulting program for agents

The year-long program includes one-on-one consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results. Continue reading

Happy Grasshopper eyes closing gift fix with Marigold & Grey deal

Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company. Continue reading

10 proptech entrepreneurs get real with real estate’s decision-makers

From Rentspree to Better, Intel asked 10 property technology entrepreneurs tough questions on the minds of their colleagues and customers, many of them large, national brokerage brands. Continue reading

Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading

Happier email is a cinch with Happy Grasshopper: Tech Review

The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program. Continue reading

Happy Grasshopper adds 124th hgRECRUITS brokerage partner

Real estate communication platform Happy Grasshopper has added Houston-based ERA Legacy Living as its latest hgRECRUITS brokerage partner, according to an announcement on Friday. ERA Legacy Living joins 123 leading brokerages, such as Better Homes and … Continue reading

What every team lead really needs

The team model is one of the most powerful ways to do business in real estate, and for good reason. Real estate agents have to wear many hats (three guesses which my favorite is — see my profile photo), and not every agent is good at every aspect of t… Continue reading