Proptech investment is way down — but these 4 areas still see demand

AI, green building and energy transition, and property and transaction management solutions are still seen as stable investments by VC firms, recent reports show, despite an overall decline in investments in proptech. Continue reading

Zillow President Susan Daimler defends long-gestating ‘super app’

The portal executive also declared that she didn’t think the “Your Listing, Your Lead” approach of Homes.com serves either agents or consumers well. Continue reading

Zillow acquires CRM Follow Up Boss, super app ‘mission’ ongoing

Zillow has acquired Follow Up Boss, one of the industry’s more popular customer relationship management solutions. Continue reading

Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading

WATCH: Learn to lead your team to bigger profits

Nicole Lopez with Mark Dimas Properties and Stacy Soleil with Follow Up Boss, share advice for brokers about how to create a profitable team model. Continue reading

Want to build a profitable team? These leaders offer 3 tips for success

Teams have dominated the last several years in real estate, but building a profitable one means making smart decisions about technology and people, experts said at Inman Connect Las Vegas. Continue reading

The Complete Seller Lead promises the money is in the follow up

The tool was built by REzidual, a company founded by ex-Zillow ad execs, and it helps agents stay on top of new leads via automated follow up and CRM Follow Up Boss. Continue reading