Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and o… Continue reading
Despite a slower market, Zillow saw revenue from its residential, rental and mortgage business rise in the fourth quarter of 2023, according to an earnings call Tuesday. Continue reading
The portal executive also declared that she didn’t think the “Your Listing, Your Lead” approach of Homes.com serves either agents or consumers well. Continue reading
On Thursday, in conversation with Brad Inman at ICNY, Reffkin weighed in on the portal wars, predicted an improved market in 2024 and revealed he takes public transit around New York. Continue reading
To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will face in 2023. Continue reading
Stan Humphries, most recently Zillow’s chief analytics officer, announced his retirement this month after 15 years with the portal. For better or worse, his work changed real estate forever. Continue reading
The event wrapped up this week after a two-year, pandemic-forced hiatus — and highlighted all the ways the real estate industry is still evolving. Continue reading
As the online real estate brokerage surpassed 80K agents on Wednesday, Glenn Sanford also said at Inman Connect New York that Zillow is a competitor of companies like his. Continue reading
Ryan Schneider said Zillow is competing with agents and lamented they’re still writing checks to the company. “It is a shame our industry let those companies get created,” Schneider said at ICNY. Continue reading
Zillow President Susan Daimler on Tuesday praised the “essentialism” of real agents, while also subtly knocking rival CoStar. Continue reading