Lake Homes Realty relocates headquarters amid exec shuffle

Joe Gaeta, formerly of Zillow Group, and Kiki Wanshura, formerly of Pacaso, have joined the lake markets-focused brokerage. Heather Glass, who joined the company in 2020 has also been promoted. Continue reading

Inside Zillow’s far-reaching bid to jolt its mortgage business

Even after ending its iBuyer program, Zillow remains bullish on mortgage. But first it has to totally reimagine its website, analysts and executives tell Intel. What could possibly go wrong? Continue reading

Freed from iBuying, Zillow wants more from its mortgage arm in 2023

To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will face in 2023. Continue reading

Zillow, ShowingTime and why lack of competition kills customer service

The Zillow-ShowingTime deal is what a modern-day monopoly might look like. As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline. Continue reading

Zillow’s new ad campaign highlights two sides of the moving journey

Taking inspiration from “the great reshuffling” that happened during the pandemic, Zillow’s new ad campaign “To Move Is To Grow” highlights the emotional side of moving. Continue reading

Zillow to hire more than 2,000 remote employees by end of 2021

The company announced on Thursday its goal to increase its employee rolls by 40 percent, largely by filling tech, mortgage and software development positions. Continue reading

Zillow and Trulia beat back patent infringement suit for listing apps

‘This ruling ensures we will be able to continue to provide this information,’ said a Zillow Group spokesperson. Continue reading

Zillow launches search tool to help connect Seattle’s homeless with affordable housing

Zillow partnered with the Seattle government as well as local nonprofit Housing Connector and its network to enable a more streamlined process for searching for affordable housing. Continue reading