Mining for diamonds? You’ll find them in your database

You already hold the key to your professional and financial success, Jay Papasan writes. It’s hidden in your email database and it’s time to dig it out. Continue reading

How do you know if your email newsletter is getting results?

In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading