As part of proptech’s collective push into virtual business, digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours. Continue reading
Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs. Continue reading
Jeffrey Brogger has a three-step system he uses to run low-cost ad campaigns with high conversion rates via Facebook. Not only is it great for converting contacts into clients, but it also essentially eliminates the need for manual follow-up. Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading
Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading
The ever-evolving sales acceleration platform’s Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant. Continue reading
Instead of wasting money on low-quality leads, get the attention of your market’s most motivated buyers and sellers by running ads on social media. That’s exactly what Krista Mashore does, and she sold over 150 homes last year with a 65 percent profit … Continue reading
A new entry to the industry, My Digital Advertising helps agents target online home shoppers via keyword searches and digital ads. Continue reading
The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. Continue reading