Keller Williams Pres. Marc King has a plan for unproductive agents

Keller Williams President Marc King says the company has a to-be-announced plan to help the 80 percent of agents who are underproducing level up — playing to the company’s belief that the agent is always No. 1. Continue reading

5 things to share with your clients in low inventory markets

Steering homebuyers through a competitive, low inventory market can be difficult. Even the most experienced real estate agent can have a hard time helping their clients through a tight housing market. From bidding wars to high asking prices, set expect… Continue reading

FAQs (and answers) about being a real estate agent during COVID-19

Over the past month, we have received thousands of calls and emails from real estate agents all over the country asking about how the coronavirus (COVID-19) will affect their day-to-day activities working in the industry. Here is a snapshot of the most… Continue reading

REALM connects members by ‘matching’ buyers and listings

Julie Faupel started in the hospitality industry. Before she launched her successful real estate brokerage in Jackson Hole, Wyoming, Faupel worked with top hotels where she was able to create—and recreate—guest experiences across properties. Continue reading

The customer buys you first

We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading

We asked, they answered. Here are the 5 things top agents want from technology in 2020

As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading

The RE/MAX Essential Guide to the real estate consumer

There are many non-negotiables that today’s discerning real estate consumers are demanding from their full-service agents. They expect them to operate ethically and, ideally, for them to provide as much of a one-stop-shop service as possible with a wea… Continue reading

Agent tool fatigue is real. And it’s our fault.

Can you spot any of the following symptoms in your agent community? Resistance to tech change, declining adoption of tech offerings, complaints of tech complexity, complete rejection of brokerage technology policy (rogue agents) Continue reading

Why (and how) to quit managing time and start managing choices

A real estate sales career doesn’t fit nicely into a 5-day a week, 9-to-5 schedule. After all, real estate agents are entrepreneurs whose living depends on making the most of their time, regardless of what time (or day) it might be. Continue reading