Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

The agent’s guide to testimonials and reviews

Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading

Build a piping hot referral network this winter with these 7 expert tips

Referrals are everything when it comes to building a sustainable real estate business, expanding your network (and opportunities), and creating momentum, say former Million Dollar Listers David Parnes and James Harris. Here are their top seven tips for… Continue reading

Don’t call it a comeback! Why QR codes are more relevant than ever

Convenience and COVID reintroduced customizable barcode technology. WEST’s Sam Trimble explains how to make the most of scannable QR codes. Continue reading

Cash in on your hard work: 7 steps for getting more online reviews

Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don’t know where to start? Here are a few strategies to get your clients talking about you. Continue reading

Want a free business boost? Here’s how to make online reviews work for you

Reviews can truly be the currency of your business. Here’s how you can create a positive experience for all of your clients — and stand out with your customer service. Continue reading

How to inspire client confidence in a frenzied market

Transacting in this fast-paced, frenzied market isn’t easy, and for many clients, it may even be extremely stress-inducing. Here’s how keeping your lines open, educating your clients and improving your communication can alleviate some of that anxiety. Continue reading

Trust is everything! 6 effective ways to earn it from prospects

In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects’ trust and solidify your reputation, here are a few ways to do so. Continue reading