7 smart strategies for getting more real estate leads for less than $100

If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis. Continue reading

Take 5 minutes, make this change to your Google Business Profile

Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading

How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading

10 easy ways to repurpose your video content for maximum impact

The key to maximizing the impact of your long-form video content lies in a well-structured repurposing strategy, Karen Stone explains. Continue reading

Artur’In offers a few unique touches to warrant a spot in your marketing stack: Tech Review

Artur’In automates marketing campaigns and content around new listings or team accomplishments and agent brands. Continue reading

Is your online presence on point? Here’s how to find out

It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading

Cash in on your hard work: 7 steps for getting more online reviews

Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don’t know where to start? Here are a few strategies to get your clients talking about you. Continue reading

Want a free business boost? Here’s how to make online reviews work for you

Reviews can truly be the currency of your business. Here’s how you can create a positive experience for all of your clients — and stand out with your customer service. Continue reading

Free leads from Google: How to set up, optimize your Google My Business page

There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading

Inman Review: Birdeye is a smart take on experience marketing for agents

Birdeye’s experience marketing solution uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture. Continue reading