10 easy ways to repurpose your video content for maximum impact

The key to maximizing the impact of your long-form video content lies in a well-structured repurposing strategy, Karen Stone explains. Continue reading

Craving attention? This self-professed ‘stage mom’ can help

Ready to get your name out there and develop thought leadership in real estate and entrepreneurship? PR expert Lisa Fettner offers her secrets. Continue reading

How to build an ever-evolving blog — and become the local expert

Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this five-part series shares what to write and how to make sure your blog posts matter. Continue reading

Social media marketing isn’t going to be the same without social media

Social media platforms are evolving, and so are your Friends’ browsing habits. As followers start to scroll instead of social, you may find yourself in new digital territory. Continue reading

99 blog ideas for buyers 

Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year. Yet one of the biggest pain points agents have is coming up with topics to write about. Here ar… Continue reading

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

3 biggest mistakes you’re making with your website content

Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn’t working? Chances are, you’re making one of these mistakes. Continue reading

WATCH: Back to Basics 101 — Get dressed, and get to work

Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for getting motivated to get more business. Continue reading

WATCH: Back to Basics 101 — Get back to blogging

Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients. Continue reading

8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business. Continue reading