How to build a local Facebook group that actually generates leads

Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective. Stacey Soleil shares tips from the best-of-the-best groups and the real estate agents who run them. Continue reading

Artur’In offers a few unique touches to warrant a spot in your marketing stack: Tech Review

Artur’In automates marketing campaigns and content around new listings or team accomplishments and agent brands. Continue reading

Lion & Orb’s +AdStudio makes the most of positive press: Tech Review

+AdStudio is software to create and manage digital ad campaigns, primarily for Facebook. Campaigns can be devised for multiple Facebook and Instagram pages and campaign goals, such as listing promotion, agent branding or website traffic. Continue reading

New marketing suite from Tribus offers features for social, email and print

In an exclusive Inman announcement, Tribus revealed its new suite of products for digital, print and social marketing for agents, teams and brokerages. Continue reading

Facebook’s community manager shares 4 brand-building lessons for agents

At Inman Connect Las Vegas, Facebook’s community manager Kara Cronin shared how to invest in authentic relationships and market yourself to a community. Continue reading

LeadSpark gives you fully serviced Facebook lead campaigns

LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months. Continue reading

No-cost social media marketing ideas to leverage

Social media is a great way to gain exposure for your real estate brand as well as the properties you represent and the most effective and least expensive way to connect with potential clients around your community. Continue reading

CRM Market Leader launches fully managed lead campaigns on Facebook

Market Leader, owned by technology company Constellation1, has added Facebook leads to its feature list. The new feature provides users with fully managed, hands-off marketing campaigns. Continue reading

Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading

Facebook toys with hiding ‘likes’ and views on posts

What happens when one sign of engagement, such as a “like” on Facebook, is hidden? That’s the reality some Facebook users are facing as the platform tests hiding the number of likes and views a post gets. Continue reading