Media startup Blended Sense rolls out partnership with NextHome

Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor’s 6,000-member network. Continue reading

BigVu offers big benefits for video marketers: Tech Review

With direct-to-social video posting, deep content analytics and a number of tools to make videos easy to produce and edit, BigVu could have a significant role in any real estate business looking to commit to video. Continue reading

The secret to generating 33,000 listing video views for only $200

Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading

Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading

Inman’s guide to creating video content during quarantine

In the era of social distancing, safely creating video content to connect with clients is more important than ever. Continue reading

Ricoh announces new flagship Theta camera for 360-degree tours

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. A camera that has rocketed to popularity in part due to its use in real estate virtual tours, has released a new version. Ricoh … Continue reading

7 property marketing trends that need to die

Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good. Continue reading

New Vscreen VMS wants to catapult (and simplify) your video marketing

Vscreen Video Marketing Suite (VMS) is a browser-based video content creation and distribution tool ideal for real estate agents. Continue reading