Here’s why RE/MAX incorporated augmented reality into its new app

‘In the real estate industry, everybody does so many things that are similar to each other. We wanted something that’s fun,’ said the app’s creator Continue reading

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading

How to deal with a ‘Listing Impossible’

Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading

The future is now with the 3D home tour virtual experience

It’s 2020, so surely we should be living in a space-age by now? Well, while it’s not quite the Jetsons, today’s homebuying journey has certainly entered a new age. Real estate professionals are taking notice and innovating that experience by transporti… Continue reading

The Essential Guide to 2020, 2025, 2030 and beyond

Real estate experts see massive amounts of change — some exciting and some challenging — coming to the industry in the decades ahead. Continue reading

How 3D tech is ensuring accuracy and transparency in the transaction

A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen? Continue reading

How 3D tech is ensuring accuracy and transparency in the transaction

A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen? Continue reading

6 housing topics to talk about (instead of politics) on Thanksgiving

Thanksgiving dinners can quickly turn tense when touchy subjects are brought up. Here are six interesting housing topics to chat about instead. Continue reading

In the future, an open house without the house

Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading

In the future, an open house without the house

Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading