23 objections you’ll hear now (and how to handle them)

Objections can throw you for a loop, and there will be a new one every time. There are a variety of ways to respond, but the key is to make your response authentic, incorporating your unique style and voice. Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

Defend your commission: 5 reasons you’re worth it

To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg. Continue reading

11 objection handling scripts agents need today

When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy. Continue reading

How to deal with a ‘Listing Impossible’

Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading

Pulse: 45 ways to respond to ‘I don’t want to commit to an agent’

We asked, and you all came out in droves to share your best responses. Here are our favorites objection handlers for “I want to look at houses, but I don’t want to commit to a specific agent.” (Stay tuned for a new survey question Wednesday!) Continue reading

Pulse: 35+ ways to overcome ‘I only want to work with the listing agent’

We asked, and you all came out in droves to share your best responses. Here are our favorites. (Stay tuned for a new survey question Wednesday!) Continue reading

Online reviews: 5 critical questions agents ask

When it comes to online agent reviews, the same set of questions has popped up for years. It seems prudent, and hopefully helpful, to address some of those questions here. Continue reading