10 reasons to embrace the shift to a seller-focused business

If agents want to beat out their local competition, writes trainer and leadership expert Jeff Glover, they need to start focusing on owning the listing inventory in their markets. Continue reading

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

What to do if a client says, ‘I’m not selling my home for THAT price’

If your client is frustrated by a lowball appraisal, even when they’ve done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes. Continue reading

Realtor.com CEO ‘loves’ heated competition with Homes.com

Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers. Continue reading

Confused about your commission? Your client will be too: LeBarton

The industry is still unpacking the Sitzer | Burnett verdict and its impact on commissions, Inman Director of Research Chris LeBarton told Intel. After that, expect even more queries from clients. Continue reading

Implement a listing-centered strategy with this 2-pronged plan

A group of prominent real estate voices laid out several actionable steps for building through a slow market at Inman Connect. Continue reading

‘Modest’ commission proposals are insufficient, says watchdog

Long critical of the lack of real estate commission transparency, watchdog group Consumer Federation of America released steps for creating a competitive landscape around agent commissions. Continue reading

It’s the most perilous time of year to overprice a home: Opendoor

Nearly 1 in 4 homes that were overpriced at listing will end up being delisted in the slower fall months, according to a new report. Continue reading

Locked in, or misinformed? How seller’s agents can allay client fears

Homeowners feel locked in and for good reason. But sellers should know the other side of the coin too, agents argued at Inman Connect. Continue reading

Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading