The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Locked in, or misinformed? How seller’s agents can allay client fears

Homeowners feel locked in and for good reason. But sellers should know the other side of the coin too, agents argued at Inman Connect. Continue reading

Looking to expand your team? Here’s what you should know

“Grow when your hair’s on fire,” Keller Williams broker Sarita Dua said at Inman Connect New York on a panel focused on knowing when and how to grow teams. Continue reading

WATCH: How to get sellers to price their home right

During Luxury Connect, top agents shared tips for giving sellers realistic expectations about what kind of experience they’ll have while their home is on the market. Continue reading

Data, honesty key to giving sellers realistic expectations: Gary Gold

Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality. Continue reading

My front row seat to the future of real estate

As agents, we have a problem. Over the last decade, we willingly invited “disruptive” software and solution providers into our businesses – and our data.
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