Keller Williams wants to be the ‘Disneyland’ of real estate in 2022

Keller Williams President Marc King shares how tech innovation and agent support are at the heart of the brokerage’s plan to become the go-to place for real estate entrepreneurs. Continue reading

3 platforms to majorly upgrade your real estate game in 2022

From an agent-to-agent networking app to a digital assistant, these apps are must-haves for the busy agent looking to boost productivity and profits. Continue reading

Keller Williams launches Command mobile app

Command is Keller Williams’ customer relationship management solution, which offers users a host of communication, lead tracking and contact oversight features. Continue reading

KW’s consumer search app delivers on multiple fronts

Gary Keller’s declaration of becoming a tech company will never be technically correct, but in terms of offering agents smart tools to better their business, the company is delivering. The KW app is the latest proof. Continue reading

After ‘ghost agent’ purge, Keller Williams’ agent count is growing

Following two straight quarters of North American agent count declines, KW added nearly 3,000 associates in the second quarter. Continue reading

Realogy launches Agent X, its new Alexa-based voice assistant

Fresh off the news of its deal with Amazon, Realogy launched Agent X, a voice-based digital assistant that operates on the retail giant’s Alexa platform. Continue reading

Ylopo debuts virtual assistant

Real estate digital marketing startup Ylopo has developed a digital assistant that can send text messages and follow up with consumers on behalf of agents. Continue reading

Don’t believe Keller Williams is a tech company? Think again

When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading

Keller Williams wants to be Redfin

Keller Williams has famously declared itself a “technology company” and is investing heavily in software, but it turns out the firm has an even more specific goal in mind: It wants to be Redfin. Continue reading