How well do you remember 2023’s biggest real estate stories?

Scandals, lawsuits, technology and more dominated the headlines in what turned out to be one of real estate’s most eventful years in recent memory. Continue reading

Reorzo’s location marketing solution needs to find itself first: Tech Review

Reorzo is a web app that integrates with Wordpress to give agents a way to deliver an AI chatbot and location-specific marketing reports and web pages, among other lead engagement tactics. Continue reading

Compass adds new AI marketing tool to its tech platform

The new tool comes during a year of heightened interest in artificial intelligence. It’ll help agents write listing descriptions, craft social media posts and more. Continue reading

Will chatbots make housing discrimination worse?

New artificial intelligence technology can recommend real estate listings based on neighborhoods’ ethnic makeup. Experts are worried about the tech’s potential for discrimination. Continue reading

Regulators are tracking complaints about ‘deficient’ financial chatbots

The Consumer Financial Protection Bureau warns of reputational and legal risks of relying on “deficient chatbots” as the primary mode of interacting with customers. Continue reading

Will AI replace real estate agents?

While AI has the potential to automate and certainly enhance many aspects of the real estate industry, writes California Realtor Ken Sisson, it is unlikely to replace human agents completely anytime soon. Continue reading

Spencer Rascoff: Zillow won by focusing on consumers

The portal’s co-founder and former CEO also said that Zillow’s impact includes creating tens of thousands of new “super agents.” Continue reading

Here’s every AI platform real estate agents need to know about in 2023

Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading

We asked, they answered. Here are the 5 things top agents want from technology in 2020

As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading