Tag Archives: McMansion Hell

The internet fell hard for real estate in 2021. But can the love affair last?

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Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading →

Don’t fear the content creators: Why Zillow Gone Wild isn’t bad for agents

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Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers. Continue reading →