An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading

Don’t fear the content creators: Why Zillow Gone Wild isn’t bad for agents

Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers. Continue reading