Carrie McCormick: Every home has a story. As agents, we need to tell it

Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading

How this team got diverse in its marketing — and how yours can too

Focusing on the team’s individual agents and what makes each one unique is key to Fast Real Estate Team’s diverse marketing efforts. Continue reading

‘Bigger is not always better’: 5 tips to elevate your social media

Regardless of how you feel about it, in this day and age, social media is a powerful tool. Ricardo Rodriguez explains how to put it to work for your real estate business. Continue reading

All the intel you need about listing tech this August

Join us all month long for Listing Tech Month at Inman as we dive deeper into its evolution, the latest trends and tools, and best practices tailored for today’s increasingly digital world. Continue reading

Feeling overwhelmed? 12 systems to automate your business growth

Your ability to systematize your efforts and build powerful processes directly impacts your success. To fuel your growth and ensure your real estate business fires on all cylinders, use these 12 real estate agent tips and systems. Continue reading

The Real Word: What Biden’s tax proposals might mean for real estate

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market and… Continue reading

The Real Word: How does climate change affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading

The Real Word: Which markets saw the largest inflow of new homebuyers?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every … Continue reading

Nothing to post? 21 social media content ideas to inspire your plan

Social media platforms are oversaturated with all sorts of posts, so creating content that’s fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas. Continue reading

Keeping It Real: 10 tips for newbies to start off right

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer runs through his top tips for brand new real estate agents.  Continue reading