Tag Archives: luxury marketing

7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

3 hauntingly good tips for elevating your Halloween marketing

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Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading →

Carrie McCormick: Every home has a story. As agents, we need to tell it

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Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading →

Christie’s International Real Estate taps Colvin as Affiliate Services VP

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In the newly established role, Anne Colvin, formerly of Luxury Presence, will manage the brand’s execution of its service offerings, such as its technology, marketing, coaching and training. Continue reading →

Compass brings on Stacy Jones as head of Luxury Division’s top agents

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Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby’s International Realty, a top Sotheby’s franchise located in Seattle. Continue reading →

Compass brings on Stacy Jones as head of Luxury Division’s top agents

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Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby’s International Realty, a top Sotheby’s franchise located in Seattle. Continue reading →

The luxury listing agent’s ultimate marketing checklist

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There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading →

Trying to level up in luxury? Lead with something clients can’t Google

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At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading →

4 unconventional marketing tactics that really work

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Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading →

5 unique marketing features that luxury brands nail

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Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Continue reading →