Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading
Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers. Continue reading
Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading
No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these five pipeline-building strategies. Continue reading
The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading
When you first started out you may have been bootstrapping your business, but now you may find yourself spending more money to get your name out there. Continue reading
Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare. Expert Victoria Kennedy says for those who are less practiced, it is crucial to learn some essential skills in order to stay aflo… Continue reading
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading
Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline. Continue reading