Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

There’s a fine line between ‘thirsty’ and ‘hustling’

These five do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water, Laura Stace writes. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

7 educational posts that belong in your social media rotation

You need more than pretty pictures in your social media feed, luxury marketing expert Laura Stace writes. Make sure you are educating potential clients with your content as well. Continue reading

9 elements your real estate website must include in 2023

Your real estate website is your window to the world, writes luxury expert Laura Stace. It allows potential clients to see your experience in the real estate industry, your business acumen and also to connect with you should they wish to take the next … Continue reading

Berkshire Hathaway HomeServices unveils updated branding

The company refreshes its brand identity for the main franchise and luxury brands ahead of its 10th anniversary. The new look will roll out through a phased approach starting this week, the company said. Continue reading

7 must-do tasks to prep your listing for the market  

Luxury marketing expert Laura Stace shares her best practices to get listings buyer-ready. These seven “must-do” tasks are her essentials to make sure every property is ready for a timely sale process. Continue reading

How to write content for your real estate website

More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business. Laura Stace offers a step-by-step strategy for creating content that helps you stand out. Continue reading

Old, tired, out-of-style: 5 mistakes that are ruining your social media

Creating a strategy upfront isn’t enough to keep your social media on point long-term, according to luxury marketing expert Laura Stace. Ensure that your social media presence is meaningful, engaging, and up-to-date by avoiding these common mistakes. Continue reading

These marketing terms are officially cliched. Here’s what to write instead

Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading