Tag Archives: Listing

Best time to list a home? With high mortgage rates, it’s tough to tell

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The peak of the spring homebuying season may have shifted to later in the year, at least in some markets, according to new analysis by Zillow. Continue reading →

Forget what you think you know about holiday listings

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To achieve extraordinary results, The Agency’s Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan. Continue reading →

How to shoot your own listing videos and photos on the iPhone

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In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading →

Why ‘dog days’ are great for business

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The challenge of differentiation and capturing a buyer’s attention is monumental, for even the most skilled agents. In this agent’s case, “man’s best friend” is also an agent’s best friend. Continue reading →

7 must-do tasks to prep your listing for the market  

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Luxury marketing expert Laura Stace shares her best practices to get listings buyer-ready. These seven “must-do” tasks are her essentials to make sure every property is ready for a timely sale process. Continue reading →

Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween

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How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training. Continue reading →

Are you geared up for a down market? 

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If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Trainer Bernice Ross is here with the strategies that have helped her successfully weather multiple downturns. Continue reading →

$1M Zestimate on Santa Claus’ home is spot on, according to agents

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Santa’s charming rustic-modern cabin is now worth more than $1 million according to Zillow’s Zestimate tool, a whopping 19 percent increase in value since the last holiday season. Continue reading →

Biggie Smalls former Brooklyn apartment sells for $2M

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The iconic rapper’s former two-bedroom apartment, located in the Fort Greene neighborhood of Brooklyn, New York, closed on Dec. 14 for $2 million, after listing three months earlier for $1.7 million. Continue reading →