Dream home? Freddy Krueger’s ‘Nightmare on Elm Street’ haunt hits market

The Los Angeles home, whose now-iconic facade was featured in the 1984 horror flick, is on the market through Halloween. Continue reading

5 ways to bring a stale listing back to life — without a price reduction

Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading

4 tips for hooking buyers with your listing video

There are so many tools and strategies agents can take advantage of when it comes to listing videos. “Million Dollar Listing Los Angeles” stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more… Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

Forget scripts: Here’s the secret to fruitful listing conversations

There has never been a more critical time to take your communication skills to the next level. Here’s how to connect better with sellers (for the win). Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading

Want the ultimate client experience? Set up these 5 team systems

A real estate team can be the ultimate solution to providing consistent 5-star client experiences — if they’re run effectively. Here are five must-have systems for any service-oriented team. Continue reading

You see another agent’s for-sale sign in your neighbor’s yard. Now what?

Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future. Continue reading

The buyer’s agent who padlocked the gate: Stories from the wild world of real estate

Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from the front lines of the current mad market. Continue reading