Pulse: The biggest listing cliches today

What cliches in listing copy make you cringe and shake your head? Here, our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers. Continue reading

Pulse: What are the biggest listing cliches?

When it comes to listing descriptions, some agents just miss the mark. This week, we’re asking you to share the most cliched, worn-out phrases that you’ve been seeing in listing copy. What makes you cringe? Continue reading

5 ways marketing tools can improve customer service 

If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading

Digging into listing tech: Here’s what you should know

It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don’t always deliver. Here are some strategies worth stealing. Continue reading

Pulse: Readers share how to make listings stand out in 2021

From virtual staging to 3D tours, agents today have a lot of tools and services at their disposal to really make a listing shine. Here’s what our readers are using today. Continue reading

8 cutting-edge listing tech tools you should get to know

Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction. Here are a few of the companies helping to forge this new reality, and all of them will be joining us at Inman Connect Las Vegas Oct. 26-28. Continue reading

Pulse: How do you make sure your listings stand out in 2021?

There’s a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers’ house shines? Continue reading

IGuide’s Planix offers immersive visuals and floor plans in one solution

IGuide’s newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing. Continue reading