The secret to generating 33,000 listing video views for only $200

Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading

What has been the biggest change to the indie landscape in 2021?

So much has changed in the real estate industry over the past year — but this week, we’re narrowing it down to indie brokerages. How has the business changed for you, and how are you adapting to those shifts? Continue reading

Pulse: What’s your top marketing tip for luxury listings?

How can luxury agents differentiate themselves through marketing? That’s what we’re hoping you’ll help us answer this week. What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings? Continue reading

Pulse: The new marketing strategies you’re trying in 2022

From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

Pulse: What’s the worst marketing advice you’ve ever received?

Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading