That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

Nation’s largest MLS will use AI to catch listing compliance issues

California Regional MLS is teaming up with Styldod, which CRMLS partially owns, to improve how it handles listing photos and rule violations and to eventually provide a revenue pipeline. Continue reading

Zillow’s new take on listing photos: The Real Word

This week, hosts Byron Lazine and Nicole White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023 and topics from left, middle and right. Continue reading

Douglas Elliman releases Elliman Productions video and photo app

Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours. Continue reading

CoreLogic sells HomeVisit for stake in Canadian buyer, Urbanimmersive

Quebec-based Urbanimmersive sees an opportunity to double its revenue and cross-sell other CoreLogic products as it continues to expand its presence in the U.S. Continue reading

Clean your house, photographers tell homesellers in new survey

Recently, HomeJab has thrust itself into the marketing datasphere, leveraging the activity of its national network of photography and real estate creatives as a source to better understand the industry. Continue reading

What other agents are highlighting (and hiding) in listing photos

Using fancy computer techniques, researchers analyzed more than 14,000 photos of homes for sale. From bedrooms to decks, here are the most popular features. Continue reading

Capitol rioter mistakenly shows attack plans in Zillow listing photos

Former Green Beret and Oath Keepers member Jeremy Brown is in hot water with the FBI after listing photos revealed the contents of his weapons arsenal. Continue reading