Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp’s Troy Palmquist looks at what it means to be authentic and how you can put it to work in your life. Continue reading
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut.
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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut.
Continue reading
How much of your authentic self do you show? To clients? Colleagues? On social media? Regular Inman contributor and top-producing broker Nicole Solari talks through authenticity in real estate. Continue reading