PostcardMania sent 14M mailers in 2021. Here’s what agents can learn

The targeted marketing company’s largest real estate mailing was just over 53,000 pieces, but it found that three out of four mailings were 500 or fewer pieces, with 70 percent stamping campaigns below 750. Continue reading

Latest NAR member benefit: high-end printed marketing collateral

As part of its charge to dues-paying members, the National Association of Realtors will offer the opportunity for brokers to have a full-color, consumer-education brochure produced for their businesses. Continue reading

Latest NAR member benefit: high-end printed marketing collateral

As part of its charge to dues-paying members, the National Association of Realtors will offer the opportunity for brokers to have a full-color, consumer-education brochure produced for their businesses. Continue reading

New marketing suite from Tribus offers features for social, email and print

In an exclusive Inman announcement, Tribus revealed its new suite of products for digital, print and social marketing for agents, teams and brokerages. Continue reading

It’s time to pay attention to QR codes: Your future clients

Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they’re everywhere. So, as a tech-forward real estate agent, here’s how you can leverage them and meet clients where they are. Continue reading

Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading