One card isn’t enough: Get more leads with this ‘just sold’ method

If you’re implementing direct mail into your marketing, here’s how to make sure it stands out after your next closing. Continue reading

With ChatGPT, Addressable fully automates direct mail marketing

Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading

PostcardMania sent 14M mailers in 2021. Here’s what agents can learn

The targeted marketing company’s largest real estate mailing was just over 53,000 pieces, but it found that three out of four mailings were 500 or fewer pieces, with 70 percent stamping campaigns below 750. Continue reading

Here’s why video is one of the best lead generation strategies today

As the market shifts, agents need to reconnect to the fundamentals of their business, agents said at Inman Connect — and leverage video in any and every way. Continue reading

MailChimp launches direct mail beta, admits print’s not dead

Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder UI, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets. Continue reading